Gastronomy

Published on October 19th, 2016 | by Julie Chaizemartin

0

In Languedoc, Paul Mas wines dress in Daum

An exceptional place for an exceptional wine. The launch of the Astelia AAA Crystal 2015 cuvee from Les Domaines Paul Mas (Paul Mas Estates) was held on September 23, on the first floor of the most famous of great ladies, in the lounge that bears the name of its brilliant builder, Gustave Eiffel. And this time, eyes did not turn toward the views of the Paris roofs but toward thirty bottles displayed on tall black pedestals. What more beautiful than this setting of iron? Suffice to say that the evening was aerial, conducive to the intoxication of the senses and the pleasure of the eyes. The assumed goal: to promote Paul Mas wines worldwide.

fullsizerender-212

The painter Christophe Heymannn aka CHAP and Jean-Claude Mas in the launch party of the vintage Cristal Astelia AAA 2015. Photo credit: evening Eiffel Tower, J.C. Mas – CHAP.

Jean-Claude Mas, founder of Les Domaines Paul Mas, who inherited wine land that has belonged to his family for more than a century, admits with emotion that it is the first time he went up to the iron lady’s balcony. It took wine as a reason for this. The winemaker from Pézenas, passionate about his craftsmanship and viscerally attached to his Languedoc soil since his childhood, just realized the dream of creating a unique pairing: art and wine.

“I am passionate about everything that is the craft of art, everything which gives a true emotion. That is why I wanted to develop a unique bottle on the basis of a drawing” he explains. It all started two years ago when prestigious crystal art manufacturer Daum said yes to the project of creating a crystal bottle for his best cuvee. The chosen vintage will be Astelia AAA 2015 (from his three daughters’ names Astrid, Elisa, Apolline) coming from the best vineyards among the eleven Mas Estates (Château Arrogant Frog, Clos du Moulinas, Clos de Savignac, Domaine du Silène, Mas des Tannes, Château Crès Ricards, Château Teramas Astruc, Château de Martinolles, Domaine de la Ferrandière, Château Jérémie or Château Terre Denim).

fullsizerender-214

CHAP at his studio, working at the “table of life” of Jean-Claude Mas. Photo credit: Christophe Heymann painter – CHAP.

So thirty unique bottles were born, melted by Daum and decorated by artist Christophe Heymann, alias CHAP, whose style fits in the current of narrative figuration punctuated by many references to comics and Pop art. “Each bottle is different. I tried every time to include a reference linked to the world of wine and the Paul Mas Estates”, says the artist. What Christophe Heymann likes is to represent a universe or a portrait, which he has been doing successfully for a few years in what he named his “Life pictures”, large painted compositions that depict a person, a family history, a city, or even a company. Symbols and allegories take the attractive form of a fantastic bestiary, superheroes or multiple references to the history of the arts.

Thus, one finds for example a portrait of Jean-Claude Mas alongside the face of Bacchus, further the little Prince faces a charming carousel for children, while silhouettes of naked women are admiring a vine. The bright colors and the painter’s precise lines make the luxurious wine container sing. The wine won’t be bottled until 2017 for the auction (to benefit charitable works) of the thirty signed Daum and CHAP bottles in ten different countries. All topped off by a bracelet which will be passed around the neck of the bottles, crafted by Xavier Pruniaux, jeweler in Pézenas. Here again, the goal is to highlight Languedoc through its craftsmen, this rural land about which Jean-Claude Mas likes to say that “everything needed to be redone when he inherited the 35 hectares of family vineyard.”

fullsizerender-211

3 bottles, limited edition, signed Jean-Claude Mas, melted by Daum and painted by CHAP. Photo Credit: Evening Eiffel Tower, J.C. Mas – CHAP.

Far from being just a marketing operation, the winemaker emphasizes the purpose of this exceptional project that is similar, like wine, to a “life experience” while stating that the Astelia AAA Crystal cuvee also embodies Jean-Claude Mas’ winemaking know-how on a selection of plots, conducted according to sustainable and biodynamic principles. Jean-Claude Mas, often described as the winemaker of the ‘New Wave’ of French wines, has achieved his goal: that of making ‘rural luxury’, a notion of excellence that he now exports around the world and from which he made a trademark all the way into wine tourism through Côté Mas, a refined venue consisting of a restaurant and two suites to accommodate wine enthusiasts. Small plus, an unexpected food truck will delight lovers of the American dream and French gastronomy.

Discover:
Les Domaines Paul Mas : http://www.paulmas.com/
Côté Mas : www.cote-mas.fr / Information : info@cote-mas.fr or 0467243610.
Christophe Heymann alias CHAP : http://www.christophe-heymann.com/

This article was translated in English by Sandrine Sweeney.


About the Author

Historienne de l'art et journaliste. Diplômée en droit et en histoire de l'art à la Sorbonne et à l’École du Louvre, Julie collabore à plusieurs magazines sur des sujets historiques et culturels. Elle a également créé en 2011 un fonds de dotation qui soutient des projets de sauvegarde du patrimoine à l'étranger (en collaboration avec l'UNESCO) et est l'auteur du livre "Ferrare, joyau de la Renaissance italienne" publié en 2012 (éditions Berg International).



Leave a Reply

Your email address will not be published. Required fields are marked *

Back to Top ↑
  • Welcome

    Welcome to French Quarter Magazine ! This magazine provides a cultural journey filled with beautiful images and fascinating stories written by many dedicated writers.

    Art, History, Culture, Music, Fashion, Gastronomy, Travel and Style all reflect the very essence of our culture, its attitudes and philosophies, its fashions and passions. Our site has many posts for you to choose from in many different categories of interest in English and French. There are entertainment and informative news and reviews as well as interviews.

    French Quarter Magazine is seeking to grow an appreciation for, and to celebrate, the rich and colourful history and heritage of France combined with a vibrant mix of modernity and technology. We want to help expand knowledge of history, culture and all the arts. Our Franco-American initiative to preserve cultural treasures in both countries is crucial. It is clear that if future generations are to know the beauties of landmarks and historic monuments, it is our goal to act now to help. We are looking for transmitting and safeguarding the skills, knowledge and love of Arts, culture and technology through conferences, transatlantic educational programs and tours for our members and readers.

    France’s past is of huge interest to many exiled French, to all Francophiles and those of French descent who are keen to keep abreast with what is happening in France today.

    Become a Subscriber to French Quarter Magazine by clicking on the sign up button and receive twice monthly newsletter, as well as other special offers from time to time.

    You can like and follow us on Facebook and watch our interviews on our You Tube Channel.

  • Follow us!

  • (Français) Articles récents

  • (Français) Commentaires récents