Published on October 21st, 2020 | by Isabelle Karamooz, Founder of FQM0
Interview with Mr. Ethuin, General Manager of the Hôtel Métropole Monte-Carlo, a luxury establishment with an original and innovative concept
First, as for its location, which makes the Hotel Métropole one of the perfect bases in Monte Carlo: it’s very close to the legendary casino with a beautiful view of the sea, a shocking combination. This luxury establishment, whose warm Mediterranean character, sets it apart from other hôtels is also extremely elegant and trendy, with the Métropole Monte-Carlo and Yoshi restaurants which offer another vision of Monte Carlo, chic and trendy. It is undoubtedly one of the best hotels in the city and one of the best as far as what it has to offer with innovative, personalized, and exceptional service that amazes the customer.
Tell us about the unique touch of the architect-designer Jacques Garcia whose mere essence sets him apart from the other hotels designers?
The name Jacques Garcia is a point of reference in the luxury hotel industry, he has been involved in the decorations at the biggest establishments in the world, such as the Hotel Costes in Paris, the Oscars in London, the Mamounia in Marrakech, and the NoMad in New York. All the while giving them each a unique atmosphere. Jacques Garcia says himself that there’s no “Garcia style,” but only that on each project he offers his own, “understanding of the soul” of the place. At the Hôtel Métropole Monte-Carlo, it was this Mediterranean spirit that he wanted to highlight. When Jacques Garcia was brought in by the owners of the Hôtel Métropole Monte-Carlo in 2004, the hotel had already been renovated in a 19th century style. However, he redesigned the space and created a green wooded path leading to an Italian garden. For the interior of the hotel, he envisioned a glass roof to create a large winter garden, like in the Italian villas found on the Amalfi Coast. He made it feel like a real home, where you can settle down and get comfy anywhere, you can savor food and beverages, you can read, you can entertain friends, and this is what creates this fundamental notion that’s very specific to the Hôtel Métropole: it’s the notion of the “rocker” and the Duchess.
Could you tell us about your customers and their expectations?
Customers are increasingly looking for a tailored experience. They want to find exceptional places that allow them to experience exceptional moments. At the Hôtel Métropole Monte-Carlo we are keen to provide this kind of emotion, we know our clients personally and that’s why we have so many repeat customers. They know that they’ll be taken care of, that we’ll remember them and their tastes. Our customers feel special. This is also why we’ve created the “Just for You” program, an exclusive leisure program where dreams and reality merge together. Drawing on the program’s success and thanks to our privileged connections, the team at the Hôtel Métropole Monte-Carlo are responsible for offering a selection of exceptional activities that will bring about truly unforgettable memories for our customers, their families, and/or their friends.
This clientele has changed enormously in recent years. There was a time when luxury was consumed in an ordinary way by extraordinary people, but today more modest people can enjoy luxury for a particular occasion. At the same time, customers can shop at Louis Vuitton but also at Zara. We have to adapt to this mix of customers. We want everyone to discover a place that gives them a feeling of living in a rare and unique moment. At the same time, they like to be able to conduct their business while having the possibility of relaxing in the spa or in our gourmet restaurants… Finally, ethical values are becoming more and more important for consumers who have a real concern and respect for the planet.
Do you organize seminars for business groups at the Hôtel Métropole Monte-Carlo?
We regularly organize seminars for business groups although this isn’t our main interest. We favor small, more intimate groups because that matches the spirit of the hotel better. However, the Hôtel Métropole Monte-Carlo is often chosen by prestigious luxury brands to host ephemeral boutiques, either in our theater lounge, or in some of our suites.
What is the greatest satisfaction you get from your work at the Hôtel Métropole?
This work takes energy, enthusiasm, technical knowledge and excellent leadership skills, but the most important thing is PASSION. I also enjoy traveling and being the ambassador of the property and the destination. I love walking around the hotel and really getting a feeling for it. I love inspiring the team to give the best of themselves every day. This profession is in perpetual reformation, we always seek to improve ourselves in order to surprise and offer exceptional services to our customers.
To enjoy the best that the Hotel Métropole has to offer, in your opinion, which type of rooms should you choose? Tell us about your most highly requested comfortable and spacious rooms and suites.
To get the best out of the Hôtel Métropole Monte-Carlo but also of the destination, I would recommend booking the Carré d’Or Suite, which has recently been redecorated by Jacques Garcia. Located on the top floor of the hotel, this vast 240 m² penthouse has a spacious living room, a bedroom with a dressing room, a magnificent marble and gold bathroom with a bathtub and massage shower, but above all it has a spectacular 110 m² terrace with stunning views overlooking Monte-Carlo. This suite is aptly named, because it’s the most beautiful suite in Monaco, offering a breathtaking view of the Mediterranean Sea and the Monte Carlo Casino, an architectural masterpiece from the end of the 18th century. Everything about this suite exudes a form of intimate luxury.
On the other hand, the entire 7th floor is dedicated to numerous adjoining suites for bookings with family and friends, ranging from the Prestige Junior Suite (70 m2) to the magnificent Carré D’Or Suite (240 m2)…
That’s right. The 7th floor of the hotel has six suites in total, from the Prestige Junior Suite to the Carré d’Or Suite. The six adjoining suites can all be privatized for an exclusive stay with family or friends. This gives their stay an exceptional quality.
Each of the suites was designed by the famous designer Jacques Garcia who knows how to make the perfect setting. Where every detail of the decoration contributes to create an elegant picture overall by playing with light and dimensions, and to tie it all together with the furniture and fabrics that are both elegant and contemporary.
We have talked a lot about the architectural atmosphere and the decoration of the hotel, but how are the services offered by the Hôtel Métropole perceived, especially the unique offer of the Oceanographic Museum as part of the “Just for You” program, by the customers of the Hôtel?
“Just For You” is an exclusive leisure program where dreams and reality merge. Indeed, we wanted to make the majestic Oceanographic Museum of Monaco their playground for an evening. In the darkness of the grandiose rooms, where a cozy atmosphere reigns supreme, they discover the other visage of the Museum, its hidden and unprecedented display. Intimate secrets, brought to light by the simple magic of a flashlight, are revealed to them exclusively within this sumptuous temple of the sea. On the terrace under a starry sky, the exploration concludes facing the sea. A sea swayed by the breeze and the alluring sound of the surf, the perfect time for a cocktail prepared by the hotel’s team. An absolutely unforgettable experience!
This article was translated in English by John Wilmot.